Illustrating a growing trend in retail, Duane Reade, the largest drug store chain in New York City, is offering printable online coupons on their Web site, www.duanereade.com. Available immediately and accessible 24 hours a day, seven days a week, the new coupon gallery is powered by Coupons.com, the leader in digital coupons.
Internet couponing is becoming an increasingly popular way for consumers to save on purchases. In 2009, online coupon redemption increased 300 percent, according to Manhattan-based Scarborough Research. In the New York metropolitan area, 20 percent of adults are using Internet or email coupons and now shoppers have even more opportunities to save with digital coupons.1
"New York City residents are some of the savviest and most trend-setting shoppers around, and we know they are sticklers when it comes to stretching their dollars," said Steven Boal, CEO of Coupons.com Incorporated. "Partnering with Duane Reade helps New Yorkers remain on the vanguard of one of the biggest savings trends we've seen in recent years - the adoption of online couponing as part of everyday budgeting."
Visitors to DuaneReade.com will now find a robust coupon gallery offering nearly $60 in savings on staples from soup and cereal to vitamins and pet food. 2 Consumers simply browse the available offers, click to "clip" the ones they want, then print the coupons and redeem them at checkout.
New York City residents printed approximately 15 million dollars worth of online coupons through the Coupons.com network in 2009.3 Since the launch of Duane Reade's coupon gallery, deal-seekers have been racking up savings on items in the following most popular categories: Vitamins, Nutritional Snacks, Ready-to-Eat Cereal, Pain Relief and Ice Cream.
Coupons.com currently powers online coupon galleries for other leading retailers, including CVS, Kmart, Safeway and Walgreens. In 2010, Coupons.com will continue to add additional retailers across the country into its extensive partner network.
1 Simmons Market Research Bureau, Summer 2009
2 Coupons.com, Internal Data, Dec 2, 2009
3 Coupons.com, Internal Data, for period Jan 1, 2009 to Dec 31, 2009
About Coupons.com Incorporated
Coupons.com Incorporated is the global leader in interactive coupon solutions. The company's innovative marketing technology solutions help top brands and retailers reach consumers on thousands of websites with the most flexible, effective and secure alternative to offline-delivered coupons. Coupons.com Incorporated's clients and licensees include the majority of top consumer packaged goods companies such as Johnson & Johnson, General Mills, Kimberly-Clark, Kraft Foods and Clorox, as well as hundreds of grocery retailers including Kroger, Safeway, CVS, Walgreens and Kmart. Coupons.com, its flagship consumer websites, is the largest printable coupon site on the Internet. Based in Mountain View, California, the company is a 2008 winner of the Red Herring 100 North America award, recognized as a company leading the next wave of innovation on the Internet. To start printing coupons, visit www.coupons.com. To learn more about Coupons.com Incorporated visit www.couponsinc.com.
