According to ANBA: On Thursday (20th), during the Couromoda 2010 trade fair, the Brazilian Industrial Development Agency (ABDI) and the Brazilian Institute for Technology in Leather, Shoes and Artefacts (IBTeC) will sign an agreement of 1.334 million Brazilian reals (US$ 755 million) to implement a project for certification of comfort of Brazilian shoes and safety shoes. Couromoda is the leading fair for the shoe and accessory industry in Brazil, and will be held from January 18th to 21st in the city of S?o Paulo.
According to ANBA: On Thursday (20th), during the Couromoda 2010 trade fair, the Brazilian Industrial Development Agency (ABDI) and the Brazilian Institute for Technology in Leather, Shoes and Artefacts (IBTeC) will sign an agreement of 1.334 million Brazilian reals (US$ 755 million) to implement a project for certification of comfort of Brazilian shoes and safety shoes. Couromoda is the leading fair for the shoe and accessory industry in Brazil, and will be held from January 18th to 21st in the city of S?o Paulo. The agreement's objective is to increase the products' added value, so as to foster their international market competitiveness. The safety segment encompasses shoes used in healthcare, civil construction, metal-mechanical industry and national security. According to a press release issued by the ABDI, the aim of the agreement in this regard is to "increase the competitiveness of Brazilian companies that manufacture safety, protection and occupational shoes, and which seek international markets, in which meeting technical specifications is crucial." This niche also includes the oil exploration industry, which will also benefit. "Safety shoes worn at oil drilling platforms demand more effective anti-skid properties," explains Jorge Boeira, ABDI's leather and shoes coordinator. In a press release, he underscores that "in this way, Brazil will become adapted to international standards, which should grant prominence to Brazilian shoes in global markets and encourage the use of more modern material and new engineering technologies."
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