KIWI(R) Shoe Care, part of the Sara Lee Corporation, (NYSE: SLE), today announced a partnership with Comcast-Spectacor, specifically the Philadelphia 76ers and Philadelphia Flyers, in support of Soles4Souls, a non-profit organization that facilitates the collection and donation of shoes to those in need across the United States and worldwide.
To support the mission of Soles4Souls, KIWI and Comcast-Spectacor will ask fans to donate new or gently worn shoes in a two-day effort beginning when the Philadelphia 76ers tip off against the Los Angeles Lakers on Friday, January 29th and followed by the Philadelphia Flyers face-off against the New York Islanders on Saturday, January 30th. Willie Green of the Philadelphia 76ers and Ian Laperriere of the Philadelphia Flyers will also lend their support to this initiative with in-arena, online and radio public service announcements highlighting this community initiative. Further, all fans who donate shoes at these designated games will be eligible to win a team-specific MVP package, which includes game tickets, behind-the-scenes tours of the Wachovia Center, autographed memorabilia and a chance for either a Zamboni ride at a future Flyers game or a courtside visit at a future 76ers game.
"This partnership with Comcast-Spectacor reaffirms the long-standing commitment made by KIWI to not only collect shoes but give them new life in disadvantaged and developing communities across globe, notably in the United States and Africa," said Martin Lind, President of Household & Beverage for Sara Lee Corporation. "This joint initiative provides a unique opportunity for individuals across the Philadelphia region to act both locally and globally in supporting this worthwhile program. We look forward to working with such a highly regarded organization in Comcast-Spectacor and such an engaged community to launch the KIWI Shoe Collection and more, we anticipate terrific support of Soles4Souls from our Philadelphia fans."
"Comcast-Spectacor and KIWI are two companies that have cultivated long-standing, powerful legacies," said Comcast-Spectacor President Peter Luukko. "By partnering to support the mission of Soles4Souls, we can leverage our strong brands with our fans to improve the lives of others in a very real, tangible way."
To learn more about KIWI shoe care products and its support of Souls4Soles, visit www.Kiwicare.com. Individual game tickets for the Philadelphia Flyers and Philadelphia 76ers are available now at ComcastTIX.com or by calling 1-800-298-4200. For further details regarding this initiative and the team-specific MVP packages associated with donating, please visit www.philadelphiaflyers.com and/or www.nba.com/sixers.
About Kiwi
Since 1906, KIWI has viewed shoes as a key part of personal grooming and its products as an important part of projecting a certain image to the world. This belief remains true today as KIWI is now sold and marketed in almost 200 countries worldwide. As an integral brand within Sara Lee Corporation's Household & Beverage Division since 1984, KIWI remains the world's number one shoe care brand offering Shoe Polish, Cleaners, Insoles and Shoe Laces. For more information on KIWI, visit www.kiwicare.com.
About Sara Lee Corporation
Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world's best-loved and leading portfolios with its innovative and trusted food, beverage, household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, Senseo and Bimbo. Collectively, these brands generate approximately $13 billion in annual net sales covering nearly 200 countries. The Sara Lee community consists of 41,000 employees worldwide. Please visit www.saralee.com for the latest news and in-depth information about Sara Lee and its brands.
About Comcast-Spectacor
Comcast-Spectacor is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 60 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally-televised figure skating spectaculars on NBC.
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